Banking and Financial

Financial institutions are the target of over 80% of malicious activity on the internet and increasingly subject to regulations requiring better means for ensuring the identity of online users. Regulations in many countries require a Two Factor Authentication system but standard solutions increase the complexity for most users.
Secure-Surfer™ provides a better and easy to use solution to the problem. Secure-Surfer™ cost per customer is so inexpensive that a bank could offer the Secure-Surfer™ keys and service as marketing give-away to (1) significantly reduce the risk of online fraud; (2) realize significant savings by encouraging more customers to employ on-line banking services , which are about 10 times less expensive to deliver than “brick and mortar” services; (3) attractively differentiate its enterprise; and (4) better comply with regulations such as the U.S. Federal Financial Institutions Examination Council (FFIEC) "Authentication in an Internet Banking Environment Regulation" .

In the United States, stronger security measures would reportedly double online banking usage, raising banking industry profits by $8.3 billion . Indeed, 74% of Americans do not believe that current practices for identifying themselves online to their banks and other eCommerce services are safe and most are willing to adopt stronger security methods to log on, including token-based solutions such as Secure-Surfer™ . Over the next decade, about 40% of the world’s population will use banks for the first time ever.

The adoption rate of these banking consumers will depend critically on convincing them that online banking and e-Commerce are safe . Secure-Surfer™ is a compelling and unmatched approach to providing this safety with ease of use and low cost.

Banks and eCommerce suppliers provide online security to their online retail customers with simple software solutions, while providing their business customers with stronger authentication devices such as smart cards, one-time passwords, and biometric identification devices . Secure-Surfer™ is significantly superior to all of these solutions because it works reliably even when users communicate from untrustworthy PCs and networks and is comparatively easier to use and less expensive.